Bordeaux’s Château de Reignac: a Case Study in Risk and Reward

If you’re of a certain vintage – or a student of advertising – you may be familiar with the seminal 1962 advertising campaign for Avis. The car rental company summed up their ‘customer promise’ in the pithy advertising tagline “We Try Harder”. Of course, consumers everywhere wondered try harder than whom? Without saying as much,…

Wine-making Canadians in Napa – Meet Ray Signorello Jr.

Over the holidays, I had the pleasure of reading Canada’s #truepatriotlove poster boy, Mike Myers. His memoir, Canada, is the former SNL funnyman’s unabashed love letter to Canada and his critical take on what traits define our country. A “bastion of progressive ideals”, “a country where I am my brother’s keeper”, the “heartland of civility”…

In Search of the World’s Best Pinot Noir

  Blind tasting can be a challenge for even the best tasters out there, especially if the wine producer doesn’t follow the rules of “typicity”. Typicity is when the winery produces a wine based on conventional practices or styles established for a particular varietal. For Riesling from Alsace, for example, that means producing a wine…