There was a great advertising campaign in 2017 for the high-speed Eurostar train that connects London to Paris. The message read: “Ask a local, not your phone.” The campaign encouraged travellers to ditch their technology and tap the local knowledge and passion of the community. Paris isn’t in the cards for most Canadians living a post…
Category: Viticulture
Cliff Lede Vineyards: Brilliantly Blending the Rock and Rolling Hills of Napa
CANADIANS IN NAPA: EPISODE #5 When you’ve spent 44 years of your life in the northern reaches of Alberta, Canada on construction sites, oil rigs and pipeline corridors, no one should really be surprised when you decide to pack it in for the bucolic expanses of Napa Valley. And if you also spent those years…
Unconventional Wisdom: Jean-Michel Comme on the Vines & Wine of Pontet-Canet
Postscript: On May 11, 2020 Jean-Michel Comme resigned his position at Pontet-Canet, saying the pressure of the job had become unbearable. In our interview, he spoke openly and honestly about that incredible stress and the emotional toll of managing an estate with first growth expectations. It was an incredible interview for me. I wish…
Trial by Fire: Raising a Glass to Australia’s Recovery from the Bushfires
If you’d like to help support Australia’s recovery from the bushfires, consider lifting a glass of Aussie’s finest. Like so many local businesses, Australia’s wine producers have felt the impact of the devastating bushfires and many top producers will not be making wine in 2020. While research suggests only 1% of total vineyard area suffered…
A little Green with your Bordeaux? Château de La Dauphine’s Green Wine Tour
Perched on a rolling hill above the winding Dordogne River, Château de La Dauphine is one of the most visually stunning properties in Bordeaux. I first eyed this peaceful right bank beauty last year, as we drove westbound into Bordeaux along D670, the highway framing the south Fronsac appellation. It was my first trip to…
Eco-Savvy Château de Chantegrive: Trailblazing Bordeaux Vineyards are Rolling out Green Wine Tours
For me, the really juicy story swirling around the food and beverage category – and indeed just about every retail category – is the changing values of customers. Many consumers now rank a company’s environmental record higher on their list of “purchase considerations”. Seminal research is indicating this ‘sustainability mindset’ is a marketing game-changer. Some…
A Second French Revolution: Château Guiraud’s Sweet Eco Manifesto
Xavier Planty and his son Luc Planty may not be direct descendants of the 16th century owners of Château Guiraud in Sauternes, but they definitely inherited their revolutionary spirit. In fact, if there’s one word that best describes the wine business modus operandi of the Planty family, it’s rebellious. Which is exactly how one might…
Digging into Bordeaux’s Green Movement
I’m back from Bordeaux. Yes, again. How many visits to Bordeaux in a year constitute an addiction? No need to answer; it’s a rhetorical question. But for the record, I’m up to three. Some of my friends are calling me a wannabe Bordelaise. I am happy to report that’s true. Disclosures aside, the focus of…
Wines that are Better for You & the Environment. Meet Canadian Environmental Steward – Ann Sperling of Southbrook Vineyards
“Prescience” comes from the Latin verb praescire, which means to know beforehand, to have foresight. Prescient organizations often have leaders who – as the brilliant Queen’s University marketing professor Ken Wong says – aren’t afraid of leadership. “They recognize the ultimate competitive value is to be the best you.” Needless to say, (I’m saying it…
Canadians in Napa! Steve Matthiasson: Farmer, Viticulturist, Winemaker & Guardian of the Galaxy….aka Grape
The 2017 Matthiasson Rosé. Photo credit: Matthiasson Wines Did I happen to mention Steve Matthiasson, venerated winemaker, chief viticultural steward and all round humanitarian at Matthiasson Wines, grew up on my street in Winnipeg, Manitoba, CANADA? It’s true. Napa’s guardian of the grape is indeed Canadian, spending his early years on Queenston Street, just around the…
Bordeaux’s Château de Reignac: a Case Study in Risk and Reward – PART 2
In a region with over 7,000 chateaux, it’s hard to find an estate offering a truly unique selling proposition. Quality is the attribute most Bordeaux producers hang their hat on. But how are you going to convince audiences of your quality when all 7,000 of your competitors are making the same claim? You start by…
Bordeaux’s Château de Reignac: a Case Study in Risk and Reward
If you’re of a certain vintage – or a student of advertising – you may be familiar with the seminal 1962 advertising campaign for Avis. The car rental company summed up their ‘customer promise’ in the pithy advertising tagline “We Try Harder”. Of course, consumers everywhere wondered try harder than whom? Without saying as much,…
