I have a friend who might best be described as a wine aficionado. He likes the good stuff but he also likes good value. And he’s seriously miffed at the price of most international, award-winning wines. I suggested he drink local. He meh-ed. Do you like Riesling, I challenged. Yes, he said. But it has…
Tag: Wineries
Sentient Wine & Alcohol Brands Amp up Organic and Sustainable Messaging
In 2018 – before the name Greta was etched into our consciousness – I was in a grade 3 classroom user-testing an environmental app for kids that explored climate change and plastic pollution in our oceans. Predictably, the students told us the app was buggy (which it was), and had way too much text (which…
Locals Drink Local: The Hidden Gems & Must Try Wines of Prince Edward County
There was a great advertising campaign in 2017 for the high-speed Eurostar train that connects London to Paris. The message read: “Ask a local, not your phone.” The campaign encouraged travellers to ditch their technology and tap the local knowledge and passion of the community. Paris isn’t in the cards for most Canadians living a post…
Cliff Lede Vineyards: Brilliantly Blending the Rock and Rolling Hills of Napa
CANADIANS IN NAPA: EPISODE #5 When you’ve spent 44 years of your life in the northern reaches of Alberta, Canada on construction sites, oil rigs and pipeline corridors, no one should really be surprised when you decide to pack it in for the bucolic expanses of Napa Valley. And if you also spent those years…
Trial by Fire: Raising a Glass to Australia’s Recovery from the Bushfires
If you’d like to help support Australia’s recovery from the bushfires, consider lifting a glass of Aussie’s finest. Like so many local businesses, Australia’s wine producers have felt the impact of the devastating bushfires and many top producers will not be making wine in 2020. While research suggests only 1% of total vineyard area suffered…
Going Going Green: The Noble Winemaking Efforts of Bordeaux’s Domaine de Chevalier
It’s a bright, refreshingly cool morning in the vineyards of Domaine de Chevalier in Pessac-Léognan when the gravel soil of the namesake Graves region really starts to make its presence known. I’m in minute four of a low-level, half-squat, half-kneel position wrestling with an unbelievably prodigious Sauvignon Blanc vine. The current challenge: to wedge my…
Digging into Bordeaux’s Green Movement
I’m back from Bordeaux. Yes, again. How many visits to Bordeaux in a year constitute an addiction? No need to answer; it’s a rhetorical question. But for the record, I’m up to three. Some of my friends are calling me a wannabe Bordelaise. I am happy to report that’s true. Disclosures aside, the focus of…
Wines that are Better for You & the Environment. Meet Canadian Environmental Steward – Ann Sperling of Southbrook Vineyards
“Prescience” comes from the Latin verb praescire, which means to know beforehand, to have foresight. Prescient organizations often have leaders who – as the brilliant Queen’s University marketing professor Ken Wong says – aren’t afraid of leadership. “They recognize the ultimate competitive value is to be the best you.” Needless to say, to lead with…
The Future of Futures: An En Primeur Newbie’s Wine Week in Bordeaux
Sometimes, the wine gods smile down on us from on high and good things happen. In my case, that good thing was news that my wine blog post on social media adoption in Bordeaux had been awarded the wine and technology top prize in the 2019 Millésima blog awards. It was paragraph two of…
Canadians in Napa! Steve Matthiasson: Farmer, Viticulturist, Winemaker & Guardian of the Galaxy….aka Grape
The 2017 Matthiasson Rosé. Photo credit: Matthiasson Wines Did I happen to mention Steve Matthiasson, venerated winemaker, chief viticultural steward and all round humanitarian at Matthiasson Wines, grew up on my street in Winnipeg, Manitoba, CANADA? It’s true. Napa’s guardian of the grape is indeed Canadian, spending his early years on Queenston Street, just around the…
Bordeaux’s Château de Reignac: a Case Study in Risk and Reward
If you’re of a certain vintage – or a student of advertising – you may be familiar with the seminal 1962 advertising campaign for Avis. The car rental company summed up their ‘customer promise’ in the pithy advertising tagline “We Try Harder”. Of course, consumers everywhere wondered try harder than whom? Without saying as much,…
Bordeaux’s Château Cos d’Estournel: A Digital Future Guided by the Past
“Is the wine as good as the architecture?” asked my professor-of-architecture friend when I sent him a photo of Bordeaux’s Château Cos d’Estournel. “And then some!” I say, as I attempt to absorb a lecture on “Saracenic style” – a mix of Indian, Islamic and classical architecture, a result of the British colonization of…
