In a region with over 7,000 chateaux, it’s hard to find an estate offering a truly unique selling proposition. Quality is the attribute most Bordeaux producers hang their hat on. But how are you going to convince audiences of your quality when all 7,000 of your competitors are making the same claim? You start by…
Tag: wine
Bordeaux’s Château de Reignac: a Case Study in Risk and Reward
If you’re of a certain vintage – or a student of advertising – you may be familiar with the seminal 1962 advertising campaign for Avis. The car rental company summed up their ‘customer promise’ in the pithy advertising tagline “We Try Harder”. Of course, consumers everywhere wondered try harder than whom? Without saying as much,…
Château Margaux in the Digital Age: There’s no Looking Back
Many years ago, before I started studying wine, I had an opportunity to drink a Château Margaux at an advertising client lunch. I declined, because I knew my associates would expect me to say something pithy about the wine, and the weight of that expectation was crippling. I could describe the colour, but after that,…
Bordeaux’s Château Cos d’Estournel: A Digital Future Guided by the Past
“Is the wine as good as the architecture?” asked my professor-of-architecture friend when I sent him a photo of Bordeaux’s Château Cos d’Estournel. “And then some!” I say, as I attempt to absorb a lecture on “Saracenic style” – a mix of Indian, Islamic and classical architecture, a result of the British colonization of…
Bordeaux Breakdown: Do the Big Châteaux have Social Savvy?
You’re a prestigious, classified château in Bordeaux and you sell 90% of your wine without lifting a marketing finger (en primeur, anyone?). So why would a region with centuries old traditions embrace social media platforms? As it happens, the itinerary for my inaugural trip to Bordeaux was decided by a Twitter post exploring that very…
Culmina Family Estate Winery: The Triggs of the Trade
I don’t think it would be a stretch to describe Culmina’s Sales and Marketing Manager, Sara Triggs as a tour de force. Like Gordon Fitzpatrick who you met in my last post – Sara is a second-generation winemaker, and like Gordon, a descendant of Canadian winemaking royalty. Sara’s parents are Don and Elaine Triggs (see…
Second Generation Winemaking Families: Fitzpatrick Family Vineyards Sparkle
Kiefer Sutherland, Kate Hudson, Angelina Jolie, Rashida Jones…….Sara Triggs? Gordon Fitzpatrick? What do they have in common? Some serious star power and a lot of familial fame. In the next two posts, you’ll meet the sons and daughters of industry legends who have stepped out of their parent’s shadows to carry on a family tradition….
2018 Experts’ Tasting Profiles Niagara Peninsula’s Stunning Range of Cab Franc
For too long, Cabernet Franc has been the “other” Cabernet. Too green, not enough power, too little backbone, they’d say. Yes, it’s the vineyard workhorse, yes, it offers the best disease resistance, yes, it’s cold hardy, earlier ripening and the trusted player in the blend line-up, but rarely…. rarely, was that enough to make Cab…
Taste the Place: The Terroir Symposium & the Terroirnomics of Local
Terroir – muses Jay McInerney in his book, Bacchus and Me – is essentially the Burgundian inspired word for ‘dirt’ and dirt, he argues, is really just a proxy for ‘location, location, location’. Whether it’s the wine we drink or the food we grow – location and dirt are indeed at the root of all…
CheckMate: Anthony von Mandl’s Master Class in Terroir Curation
Checkmate Artisanal Winery: 4799 Wild Rose Street, Oliver, Okanagan Valley, BC CheckMate doesn’t boast a high-end, architecturally inspiring winery – yet. What it has, instead, is a chessboard of ten, site-specific, small-lot vineyards in the southern region of the Okanagan Valley that provide a fabulously distinct range of Chardonnay and Merlot fruit. If you are a…
Anthony von Mandl’s Kelowna Triple Threat: Mission Hill, Cedar Creek & Martin’s Lane Wineries
If you live inside (or outside) of Canada there’s a good chance you have limited experience with the full breadth of Canadian wine…and by limited I mean not much at all! Protectionist provincial politics, byzantine interprovincial shipping laws, and the generally glacial pace of change in industry regulations mean we have an utter dearth of…
Anthony von Mandl: British Columbia’s God of the Grape (& other fine beverages)
Who is Anthony von Mandl? Let me first admit I haven’t had the pleasure, but visiting British Columbia’s idyllic Okanagan Valley, it’s clear he casts quite a spell both for the international esteem he’s bestowed on the region and for his unprecedented level of investment in the local wine industry. Twice, von Mandl and his…
