For me, the really juicy story swirling around the food and beverage category – and indeed just about every retail category – is the changing values of customers. Many consumers now rank a company’s environmental record higher on their list of “purchase considerations”. Seminal research is indicating this ‘sustainability mindset’ is a marketing game-changer. Some…
Tag: Union des Grands Crus de Bordeaux
Going Going Green: The Noble Winemaking Efforts of Bordeaux’s Domaine de Chevalier
It’s a bright, refreshingly cool morning in the vineyards of Domaine de Chevalier in Pessac-Léognan when the gravel soil of the namesake Graves region really starts to make its presence known. I’m in minute four of a low-level, half-squat, half-kneel position wrestling with an unbelievably prodigious Sauvignon Blanc vine. The current challenge: to wedge my…
Tasting the 2018 Bordeaux Futures: a palate-expanding experience
Tasting red wine en primeur is not for the faint of heart or faint of palate. Wine tasters participating in Bordeaux’s annual spring “futures” marathon go long and go hard. They must push themselves physically and mentally. Tasting schedules can be gruelling, demanding ~14 days of heavy lifting and one hundred plus Grands Crus Classé…
A Must Read Blog 