Trial by Fire: Raising a Glass to Australia’s Recovery from the Bushfires

If you’d like to help support Australia’s recovery from the bushfires, consider lifting a glass of Aussie’s finest. Like so many local businesses, Australia’s wine producers have felt the impact of the devastating bushfires and many top producers will not be making wine in 2020. While research suggests only 1% of total vineyard area suffered…

A Second French Revolution: Château Guiraud’s Sweet Eco Manifesto

Xavier Planty and his son Luc Planty may not be direct descendants of the 16th century owners of Château Guiraud in Sauternes, but they definitely inherited their revolutionary spirit. In fact, if there’s one word that best describes the wine business modus operandi of the Planty family, it’s rebellious. Which is exactly how one might…

Bordeaux’s Château de Reignac: a Case Study in Risk and Reward

If you’re of a certain vintage – or a student of advertising – you may be familiar with the seminal 1962 advertising campaign for Avis. The car rental company summed up their ‘customer promise’ in the pithy advertising tagline “We Try Harder”. Of course, consumers everywhere wondered try harder than whom? Without saying as much,…

Bordeaux’s Château Cos d’Estournel: A Digital Future Guided by the Past

  “Is the wine as good as the architecture?” asked my professor-of-architecture friend when I sent him a photo of Bordeaux’s Château Cos d’Estournel. “And then some!” I say, as I attempt to absorb a lecture on “Saracenic style” – a mix of Indian, Islamic and classical architecture, a result of the British colonization of…

Bordeaux Breakdown: Do the Big Châteaux have Social Savvy?

You’re a prestigious, classified château in Bordeaux and you sell 90% of your wine without lifting a marketing finger (en primeur, anyone?). So why would a region with centuries old traditions embrace social media platforms? As it happens, the itinerary for my inaugural trip to Bordeaux was decided by a Twitter post exploring that very…

Culmina Family Estate Winery: The Triggs of the Trade

I don’t think it would be a stretch to describe Culmina’s Sales and Marketing Manager, Sara Triggs as a tour de force. Like Gordon Fitzpatrick who you met in my last post – Sara is a second-generation winemaker, and like Gordon, a descendant of Canadian winemaking royalty. Sara’s parents are Don and Elaine Triggs (see…

Second Generation Winemaking Families: Fitzpatrick Family Vineyards Sparkle

Kiefer Sutherland, Kate Hudson, Angelina Jolie, Rashida Jones…….Sara Triggs? Gordon Fitzpatrick? What do they have in common? Some serious star power and a lot of familial fame. In the next two posts, you’ll meet the sons and daughters of industry legends who have stepped out of their parent’s shadows to carry on a family tradition….

CheckMate: Anthony von Mandl’s Master Class in Terroir Curation

Checkmate Artisanal Winery: 4799 Wild Rose Street, Oliver, Okanagan Valley, BC CheckMate doesn’t boast a high-end, architecturally inspiring winery – yet. What it has, instead, is a chessboard of ten, site-specific, small-lot vineyards in the southern region of the Okanagan Valley that provide a fabulously distinct range of Chardonnay and Merlot fruit. If you are a…