I recently listened to down-to-earth rock star Alecia Moore – aka Pink – talk about how everything in her Santa Barbera vineyard made perfect sense after she dug her first soil pit. “I wanted to know why a vine here is vigorous, and next to it, not at all. Why some vines are healthy and…
Tag: Sustainable Wine
Wine that’s Creating Positive Change: the Stratus and Evergreen Sustainable Wine Collection
What’s the perfect pairing? In the food and wine business, we like to say ‘what grows together, goes together’. Some examples? Spring strawberries and rhubarb (the best sweet/sour pie pairing ever), savoury Beef Bourguignon and red Burgundy (classic earthy flavours and aromas) and crisp, minerally Sancerre and creamy Crottin de Chavignol cheese (quintessentially Loire). While…
Part 3 – Sentient Wine and Beer brands Amp up Organic and Sustainability Messaging
Well that’s pretty much a wrap for September. How did you celebrate National Organic Month? If you’ve had the chance to read my last two blog posts (part 1, part 2), you’ll know I’ve spent the last few weeks thinking about why we buy and the factors shaping our 2020 consumer behaviours. There’s nothing more…
Part 2 – Sentient Wine and Alcohol Brands Amp up Organic and Sustainability Messaging
What’s more motivating? Better for Me or Better for the Planet? Understanding why we buy is one of the great 21st century marketing challenges. Neuromarketers say 90+% of the purchase decisions we make are governed by our subconscious, shaped by emotional drivers and motivations we don’t even know are at play. Those Levi’s jeans, that…
Sentient Wine & Alcohol Brands Amp up Organic and Sustainable Messaging
In 2018 – before the name Greta was etched into our consciousness – I was in a grade 3 classroom user-testing an environmental app for kids that explored climate change and plastic pollution in our oceans. Predictably, the students told us the app was buggy (which it was), and had way too much text (which…
Wines that are Better for You & the Environment. Meet Canadian Environmental Steward – Ann Sperling of Southbrook Vineyards
“Prescience” comes from the Latin verb praescire, which means to know beforehand, to have foresight. Prescient organizations often have leaders who – as the brilliant Queen’s University marketing professor Ken Wong says – aren’t afraid of leadership. “They recognize the ultimate competitive value is to be the best you.” Needless to say, to lead with…
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