Many years ago, before I started studying wine, I had an opportunity to drink a Château Margaux at an advertising client lunch. I declined, because I knew my associates would expect me to say something pithy about the wine, and the weight of that expectation was crippling. I could describe the colour, but after that,…
Tag: Social Media Marketing
Bordeaux’s Château Cos d’Estournel: A Digital Future Guided by the Past
“Is the wine as good as the architecture?” asked my professor-of-architecture friend when I sent him a photo of Bordeaux’s Château Cos d’Estournel. “And then some!” I say, as I attempt to absorb a lecture on “Saracenic style” – a mix of Indian, Islamic and classical architecture, a result of the British colonization of…
Bordeaux Breakdown: Do the Big Châteaux have Social Savvy?
You’re a prestigious, classified château in Bordeaux and you sell 90% of your wine without lifting a marketing finger (en primeur, anyone?). So why would a region with centuries old traditions embrace social media platforms? As it happens, the itinerary for my inaugural trip to Bordeaux was decided by a Twitter post exploring that very…
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