There was a great advertising campaign in 2017 for the high-speed Eurostar train that connects London to Paris. The message read: “Ask a local, not your phone.” The campaign encouraged travellers to ditch their technology and tap the local knowledge and passion of the community. Paris isn’t in the cards for most Canadians living a post…
Tag: Ontario Wineries
Takin’ it to the Street: Pandemic-Weary, Quarantined Neighbours Drink & Review Canadian Wine
The other day I was walking my dog – observing physical-distancing best practices (!) – when I came across a neighbour’s bag of empty wine bottles parked beside the recycling bin. As a market researcher, I simply could not keep walking. This was a deliciously nerdy, ethnographic research study in a bag and it was…