A couple of years ago, I joined a climate action group called CALL – Climate Action for Life-long Learners. The group is essentially post-career boomers who spent much of their lives in corporate offices, long before the threat of 1.5 degrees, carbon emissions and micro-plastics became the backdrop to all decision-making. Of course, many in…
Tag: Ontario Wineries
Locals Drink Local: The Hidden Gems & Must Try Wines of Prince Edward County
There was a great advertising campaign in 2017 for the high-speed Eurostar train that connects London to Paris. The message read: “Ask a local, not your phone.” The campaign encouraged travellers to ditch their technology and tap the local knowledge and passion of the community. Paris isn’t in the cards for most Canadians living a post…
Takin’ it to the Street: Pandemic-Weary, Quarantined Neighbours Drink & Review Canadian Wine
The other day I was walking my dog – observing physical-distancing best practices (!) – when I came across a neighbour’s bag of empty wine bottles parked beside the recycling bin. As a market researcher, I simply could not keep walking. This was a deliciously nerdy, ethnographic research study in a bag and it was…
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