Bordeaux’s Château Cos d’Estournel: A Digital Future Guided by the Past

  “Is the wine as good as the architecture?” asked my professor-of-architecture friend when I sent him a photo of Bordeaux’s Château Cos d’Estournel. “And then some!” I say, as I attempt to absorb a lecture on “Saracenic style” – a mix of Indian, Islamic and classical architecture, a result of the British colonization of…

Bordeaux Breakdown: Do the Big Châteaux have Social Savvy?

You’re a prestigious, classified château in Bordeaux and you sell 90% of your wine without lifting a marketing finger (en primeur, anyone?). So why would a region with centuries old traditions embrace social media platforms? As it happens, the itinerary for my inaugural trip to Bordeaux was decided by a Twitter post exploring that very…