Unconventional Wisdom: Jean-Michel Comme on the Vines & Wine of Pontet-Canet

  Postscript: On May 11, 2020 Jean-Michel Comme resigned his position at Pontet-Canet, saying the pressure of the job had become unbearable. In our interview, he spoke openly and honestly about that incredible stress and the emotional toll of managing an estate with first growth expectations. It was an incredible interview for me. I wish…

Bordeaux’s Château Cos d’Estournel: A Digital Future Guided by the Past

  “Is the wine as good as the architecture?” asked my professor-of-architecture friend when I sent him a photo of Bordeaux’s Château Cos d’Estournel. “And then some!” I say, as I attempt to absorb a lecture on “Saracenic style” – a mix of Indian, Islamic and classical architecture, a result of the British colonization of…

Bordeaux Breakdown: Do the Big Châteaux have Social Savvy?

You’re a prestigious, classified château in Bordeaux and you sell 90% of your wine without lifting a marketing finger (en primeur, anyone?). So why would a region with centuries old traditions embrace social media platforms? As it happens, the itinerary for my inaugural trip to Bordeaux was decided by a Twitter post exploring that very…