Bordeaux’s Château de Reignac: a Case Study in Risk and Reward

If you’re of a certain vintage – or a student of advertising – you may be familiar with the seminal 1962 advertising campaign for Avis. The car rental company summed up their ‘customer promise’ in the pithy advertising tagline “We Try Harder”. Of course, consumers everywhere wondered try harder than whom? Without saying as much,…

Bordeaux’s Château Cos d’Estournel: A Digital Future Guided by the Past

  “Is the wine as good as the architecture?” asked my professor-of-architecture friend when I sent him a photo of Bordeaux’s Château Cos d’Estournel. “And then some!” I say, as I attempt to absorb a lecture on “Saracenic style” – a mix of Indian, Islamic and classical architecture, a result of the British colonization of…

Counter Culture goes Mainstream: The arrival of Weed Wine (part 2)

When 60’s folk icon Bob Dylan wrote “….everybody must get stoned,” he could never have imagined a counter culture drug would be so common, so regulated, sooooo corporate. But here we are at the end of 2017, pot will be legal in California come January and across Canada by July 1st. Riding into the middle…