For me, the really juicy story swirling around the food and beverage category – and indeed just about every retail category – is the changing values of customers. Many consumers now rank a company’s environmental record higher on their list of “purchase considerations”. Seminal research is indicating this ‘sustainability mindset’ is a marketing game-changer. Some…
Tag: Haute Valeur Environnementale
Digging into Bordeaux’s Green Movement
I’m back from Bordeaux. Yes, again. How many visits to Bordeaux in a year constitute an addiction? No need to answer; it’s a rhetorical question. But for the record, I’m up to three. Some of my friends are calling me a wannabe Bordelaise. I am happy to report that’s true. Disclosures aside, the focus of…
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