For me, the really juicy story swirling around the food and beverage category – and indeed just about every retail category – is the changing values of customers. Many consumers now rank a company’s environmental record higher on their list of “purchase considerations”. Seminal research is indicating this ‘sustainability mindset’ is a marketing game-changer. Some…
Tag: Graves
Going Going Green: The Noble Winemaking Efforts of Bordeaux’s Domaine de Chevalier
It’s a bright, refreshingly cool morning in the vineyards of Domaine de Chevalier in Pessac-Léognan when the gravel soil of the namesake Graves region really starts to make its presence known. I’m in minute four of a low-level, half-squat, half-kneel position wrestling with an unbelievably prodigious Sauvignon Blanc vine. The current challenge: to wedge my…
Bordeaux Breakdown: Do the Big Châteaux have Social Savvy?
You’re a prestigious, classified château in Bordeaux and you sell 90% of your wine without lifting a marketing finger (en primeur, anyone?). So why would a region with centuries old traditions embrace social media platforms? As it happens, the itinerary for my inaugural trip to Bordeaux was decided by a Twitter post exploring that very…
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