Well that’s pretty much a wrap for September. How did you celebrate National Organic Month? If you’ve had the chance to read my last two blog posts (part 1, part 2), you’ll know I’ve spent the last few weeks thinking about why we buy and the factors shaping our 2020 consumer behaviours. There’s nothing more…
Tag: Corporate Social Responsibility
Sentient Wine & Alcohol Brands Amp up Organic and Sustainable Messaging
In 2018 – before the name Greta was etched into our consciousness – I was in a grade 3 classroom user-testing an environmental app for kids that explored climate change and plastic pollution in our oceans. Predictably, the students told us the app was buggy (which it was), and had way too much text (which…
Counter Culture goes Mainstream: The arrival of Weed Wine (part 2)
When 60’s folk icon Bob Dylan wrote “….everybody must get stoned,” he could never have imagined a counter culture drug would be so common, so regulated, sooooo corporate. But here we are at the end of 2017, pot will be legal in California come January and across Canada by July 1st. Riding into the middle…
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