Well that’s pretty much a wrap for September. How did you celebrate National Organic Month? If you’ve had the chance to read my last two blog posts (part 1, part 2), you’ll know I’ve spent the last few weeks thinking about why we buy and the factors shaping our 2020 consumer behaviours. There’s nothing more…
Tag: certified organic
Sentient Wine & Alcohol Brands Amp up Organic and Sustainable Messaging
In 2018 – before the name Greta was etched into our consciousness – I was in a grade 3 classroom user-testing an environmental app for kids that explored climate change and plastic pollution in our oceans. Predictably, the students told us the app was buggy (which it was), and had way too much text (which…
Wines that are Better for You & the Environment. Meet Canadian Environmental Steward – Ann Sperling of Southbrook Vineyards
“Prescience” comes from the Latin verb praescire, which means to know beforehand, to have foresight. Prescient organizations often have leaders who – as the brilliant Queen’s University marketing professor Ken Wong says – aren’t afraid of leadership. “They recognize the ultimate competitive value is to be the best you.” Needless to say, to lead with…
Canadians in Napa! Steve Matthiasson: Farmer, Viticulturist, Winemaker & Guardian of the Galaxy….aka Grape
The 2017 Matthiasson Rosé. Photo credit: Matthiasson Wines Did I happen to mention Steve Matthiasson, venerated winemaker, chief viticultural steward and all round humanitarian at Matthiasson Wines, grew up on my street in Winnipeg, Manitoba, CANADA? It’s true. Napa’s guardian of the grape is indeed Canadian, spending his early years on Queenston Street, just around the…
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