For me, the really juicy story swirling around the food and beverage category – and indeed just about every retail category – is the changing values of customers. Many consumers now rank a company’s environmental record higher on their list of “purchase considerations”. Seminal research is indicating this ‘sustainability mindset’ is a marketing game-changer. Some…
Tag: Bordeaux White
A Second French Revolution: Château Guiraud’s Sweet Eco Manifesto
Xavier Planty and his son Luc Planty may not be direct descendants of the 16th century owners of Château Guiraud in Sauternes, but they definitely inherited their revolutionary spirit. In fact, if there’s one word that best describes the wine business modus operandi of the Planty family, it’s rebellious. Which is exactly how one might…
Going Going Green: The Noble Winemaking Efforts of Bordeaux’s Domaine de Chevalier
It’s a bright, refreshingly cool morning in the vineyards of Domaine de Chevalier in Pessac-Léognan when the gravel soil of the namesake Graves region really starts to make its presence known. I’m in minute four of a low-level, half-squat, half-kneel position wrestling with an unbelievably prodigious Sauvignon Blanc vine. The current challenge: to wedge my…
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